Everyday utilities
Small tools that do one job very well.
Turn a file into the format you need, make it smaller, put its pages in order. Documents, images, audio, video, ebooks, archives, fonts and 3D models.
Uptraff Ltd · London
Uptraff is a London software company. We design, build and run our own products, from everyday utilities to AI tools, and keep every one of them fast, private and simple to use.
Things people finish with our products, every day.
What we build
Each of our products does a few jobs very well. They share the same engineering, the same care with people's files, and the same rule: the basics are free.
Everyday utilities
Turn a file into the format you need, make it smaller, put its pages in order. Documents, images, audio, video, ebooks, archives, fonts and 3D models.
AI tools
Speech becomes timestamped text, a bank statement becomes a spreadsheet that adds up, and a photo changes with one sentence.
Every screen
Everything starts in the browser and works the same on a phone as on a laptop.
In the workshop
We work on several ideas at once and show each one when it is ready, not before.
Principles
People trust our products with their contracts, photos and bank statements. These are the terms every product keeps in return.
The basics of every product work without an account or a card. Anything paid sits on top of them, never in their way.
Files are encrypted in transit, handled by software rather than people, and deleted within hours. We keep what a product needs to work, and nothing else.
A table comes back as cells, a recording as timestamped text, a statement as rows that add up. Output people can keep working on.
Nothing to install and nothing to learn: open the page, do the job, get on with your day.
How we work
Every product goes round the same loop, and keeps going round it.
Notice
Start from a job people do every day and find the slow, fiddly part of it.
Build
Make the smallest product that removes it, and make it fast.
Ship
Release it in the browser, free at the core, with no sign-up wall.
Improve
Watch what people use, fix what they run into, and ship again.
Company
Company record
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